National Chess Day

A few years ago I seem to remember that the Midlands Chess Counties Union (MCCU) wanted to organise a National Chess Day with the idea that chess events would be going on up and down the country to promote chess and local chess clubs etc. Since then I have heard little about it.
Does such a day exist and if so when is it.

This is a strange thing to ask on a go forum.

How about google is your friend? (Apparently it is every second saturday of octobre)

Have a good day!