For instance, I’m interested in Chess, I watch chess streams from time to time, I watch podcasts from Fabiano Caruana or watch some of Levy Rozman’s videos, I watch some of the news and drama updates. I don’t play chess a whole lot, I might occasionally play with a friend, or infrequently online.
I’m not really motivated to learn chess, and it’s going to be hard to convince me to do it because most likely I’d rather spend time learning Go.
It’ll be the same for a number of chess players, they could have a casual interest in Go, but would rather spend time learning chess.
So I think again you’re in the realms of marketing. Like how would you convince me that for chess
I think promotion then might fit in another spot better like