Considering that there was significant/recorded backlash even for a war that actively affects parts of the site’s userbase, I’d say that it probably would hurt because people are going to argue over the “worthy” part.
As you will find here:
There are quite a lot of people that think that politics/causes should stay out of our hobby and it is only the severity and seriousness of the situation that made most of those people agree with making an exception.
Let’s not turn OGS into marketing hypocrites like Barcelona FC.
For those who do not remember/know, Barcelona FC was, for decades, the last BIG team to NOT have a sponsor on their jerseys for their own ideological reasons.
They were losing millions (or even billions if you add all those decades up) though, so one marketing genious thought that they should “make an exception for a worthy cause” and behold, Barcelona FC jersey finally had a “gateway sponsor” UNICEF.
Even hardcore fans wouldn’t have made the moral argument to oppose having UNICEF on their jersey. So, once the fans got used to it and everyone forgot their “proud to not have sponsors” culture, they changed “worthy causes” and as you can see, a “worthy cause” is still on Barcelona’s jersey:
So, let’s avoid that fate, please.
That is also another, very important, problem. Great point.