About the good old letter O

[Conrad_Melville]

Well, as they say, there is no accounting for stupidity.

[Gia]

Google doodles have been a thing for years now.

[ArsenLapin1]

@Cchristina

This is less and less the trend in our days, though.
A quick example

At least half of those look like the brand was just trying to benefit from current events for some extra advertisement.

In particular, the Volkswagen logo for “social distancing” and the Lacoste logo for “endangered species” really look like promotional events more than actually defending a cause. And it worked, since newspapers published articles about those changes of logos.

[Cchristina]

@Gia

Google doodles have been a thing for years now

And we can’t say they have branding problems, either.

@ArsenLapin1

brand was just trying to benefit from current events for some extra advertisement.

That’s expected. I never thought they did it for their grandma’s soul. That’s free promotion for their brand. The point is, does it resonate with the public, creating a 0,001% more awareness?