Recently a poll has been opened regarding advertisement placement. This prompted me to open a separate topic about some adverts that I see which might be inappropriate. Here I wanted to talk about various revenue streams and what options OGS might have.
I see four realistic revenue streams:
- Go Books/Products
OGS clearly has this covered. I think better adverts might make OGS look better and would probably make more revenue, but this might take more time than is currently available.
Imagine a more-or-less constant campaign to enlist more site-supporters. Perhaps advertising becoming a site supporter rather than showing an advert sometimes.
I’m aware of the little link underneath each advert. That’s not what I mean - I mean a picture of someone playing Go, looking happy, with a caption like, “Doris supports OGS, look how happy she is without adverts, safe in the knowledge that for only a few bucks per month she’s giving back to a website she loves. Click here to be like Doris.”
When I’m playing Go on OGS I want to wear an OGS T-Shirt. I want to be drinking black and white coffee from an OGS mug which I rest on an OGS coaster or, failing that, an OGS mouse-mat. I want to pay you money for these items. If the T-Shirts are good, I’ll probably get two, even if they’re $40 each, and I’ll probably end up getting the hoody for $60 as well. Unfairly, you haven’t given me the option of buying any of these things.
Surely there’s some sort of T-Shirt, hoody, mug making company out there you could partner with next week? If you partnered with them next week then I could probably order my hoody in time for thanks-giving.
4. Go Books/Products
You guys probably have a games shop in your town that sells Go books and Go boards. Why don’t you contact this shop and say you want to setup a web-shop on OGS? They can handle all of the orders, customer service & deliveries, returns - they can handle all the boring stuff and the hassle. All you get is your negotiated cut from the proceeds. They’ll probably give you a decent cut because you have a massive audience of Go players - people who like to buy Go books and products. They’re probably desperate for you to come along and help them compete with JonnyGo.com, who seem to have Amazon & eBay all worked out tidily.
Anyway, just some ideas, thought I’d get them off my chest.
Anyone else got any ideas?